Avi Roth: Coffee as Art

26 Feb

Dinner and theatre, whiskey and female rock bands, art and extreme sports. When two of my favorite things are combined, I sit-up and take notice. That’s why I just had to see what artist Avi Roth was doing with coffee.

For Roth, coffee doesn’t just fuel his creativity – it’s his medium. About the process from Pardon my French, who presented Roth’s work to benefit the Armory Center for the Arts in my native LA:

“Artist Avi Roth uses coffee as his medium to create truly iconic images. Coffeegraph® – the process of applying coffee grinds and coffee by-products as organic pigment without a binder to solid and porous surfaces by way of staining, layering and water burning. Subsequently the artwork is converted into digital data, from which limited edition impressions are reproduced by various printing methods. Coffegraphs are storytellers, communicating images of imagination that engender contemplation between the seen and unseen, between thought and feeling.”

Avi Roth’s own site waxes poetic about our special relationship with coffee:

“For centuries, the most intimate kind of conversations has taken place over a cup of coffee. In many urban centers around the world, from the coffee houses of London and the terraces of Rome to the bohemian haunt of the Latin Quarter in Paris, intellectuals, lovers and dreamers came to share their feelings and secrets. We will never know their discourse, but the spirit of reticence lingers deep in the coffee cups that brought them together. When those precious moments were over, the spell was broken and memories were wandering in the obscure and distant valleys.

“Through an encounter of events and with the passion, creativity and aesthetic sense of an artist, Avi Roth has connected with those wandering memories and created with them his own dimension of personal space and creative expression. It has become his canvas. A canvas of tales conveyed by forces of nature.

“Hidden at the bottom of every coffee cup is an image of what was. The swirls and patterns of coffee reveal the secrets veiled by time through a silent language of their own. It took the creative genius of Avi Roth to discern these hidden messages and become the pioneering liaison of a new universal vocabulary. Roth, a graduate of the London Film School and an international photographer of unique and extravagant objects, was drawn to these quaint formations, and after years of rumination he began to understand how to channel them into a space of light and shadow. Hence, preserved is the language of Coffeegraph®.”

Can’t wait to gaze at Avi Roth’s work in person and contemplate where my life would be without coffee and art. In the meantime, I’ll be at Voltage Coffee & Art in Kendall Square.

No comments yet

Leave a Reply